SEO Meta Data Mechanics: Titles & Descriptions (magazine.websiteservices)
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**Inbound links and personal connections carry the strongest influence in
search results listings, and today you will discover several tactics to
increase both of those counts. **
There’s a lot more to securing first-place and first-page rankings, however,
than links and personal connections. For that you’ll need to delve into the
mechanics of SEO and specifically the meta-data of your individual pages.
We’ve analyzed the top listings and drawn some conclusions to help your
website dominate the search results pages.
Meta-data was once the single-most important factor in placement (well, that
and the type and quality of content on the page returned by the search
engines), but no longer. Now meta-data has been deprecated in importance – but
it’s still important. Specifically, the title tag and description tag are key,
and the best part is that it’s completely under your control.
There are some general best practices as they relate to meta data. For
example, it is imperative that each page feature unique (not replicated
elsewhere) titles and descriptions. Another best practice is to write for
readability and the optimal user experience – meaning it should be descriptive
and appealing to users. Finally, since there …
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